What We Learned from the 2013 Nickelodeon Kids Choice Awards
This past Saturday, award show season officially ended with the 2013 Nickelodeon Kids Choice Awards. The 26th installment of the only award show where "kids rule," it was a star-studded night that legitimately out-shined plenty of its contemporaries. You may think we're kidding, but how many awards shows in recent years have given you both Johnny Depp humbly accepting an acting award with a legitimately moving speech about how children are the future AND a yeti? Of course, there was plenty of music to be heard and being we at the Weekly keep our ear to the streets to hear tomorrow's superstars, here's the top 5 things we learned from watching the 2013 Nickelodeon Kids Choice Awards.
5) The Kids Are Into the Same Music We Were Into, Just Different Kids
Along with being at the show, just about every commercial break (which was only 85 seconds long, other award shows please take note) featured a promo for Nickeldeon's boy band "Big Time Rush's" upcoming season, as well as the premiere of their new video "Like Nobody's Around" at the conclusion of the broadcast. The video itself was clearly aimed at nostalgic parents and children alike it painstakingly recreated noted performances of famed male singing groups of the past (The Temptations, The Osmonds, New Kids on the Block and N*SYNC most notably) while insinuating that Big Time Rush was carrying on the tradition.
4) The Kids Are Into Toys That Simulate Late-90s Raves
We're not joking. The lead sponsor of the show was the new Twister Rave Skip-It whose ad (not seen here) featured a gaggle of teens with Skip-its and glowsticks, presumably all born long after Go's theatrical run. Also heavily advertised was the new Party Rockin' Furbys, because maybe if we keep giving our kids toys that compact all of 1999 into their hands, they won't grow up to be the douche-bag at every college party who pulls out an acoustic guitar.