Kedd Cook's DJ Career Is Hot and Heady
|Bringing exotic EDM into the light|
Working with a lot of tastemaker DJs playing vinyl and rare tracks from either old funk soul to deep house, Alexander has the ability to peg artists who can throw down on deep house to old-school funk and downtempo grooves. This sets the perfect vibe for the Modern Disco Ambassadors, the event-production company he started with promoter/partner William Brenden Thomas, bringing rare and different forms of electronic music you don't normally hear at the big clubs. Alexander works on the creative side of things while Thomas flexes his business savvy to bring real house music to Orange County.
"Sometimes, you have a promoter who only wants to make money and an artist who wants to be creative, but we both are very understanding of each other and know what it takes to make it work," says Alexander. "We still keep it fun while at the same time pushing the envelope with new music that's very different in this area."
Life after being named Best DJ by OC Weekly in 2010 has been good for the Newport Beach native, who grew up in a family for whom, he says, money was tight. The 26-year-old has been throwing underground warehouse parties since 2007 and been the resident DJ at La Cave's infamous hipster and DJ night on Wednesdays since teaming up with Thomas in 2009. He is also the house DJ on Thursdays at Mesa Lounge and now Fridays at Detroit Bar.
A career built around glossy excess and decadent big-budget parties is all pretty exhilarating for a young lad. Even after playing Insomniac's Electric Daisy Carnival Wide Awake Cart last year and every major club in OC, his success hasn't reached full-swing. He and Thomas have been focusing on bringing the sounds they love from Brazil, Ibiza and other parts of Europe to their hometown.