Product Placement in Music Videos = Tacky
We can't blame corporations for wanting their share of tasty Vevo and Youtube residuals, but now even artists we respect are sneaking product placement into their music videos. In 2011, Gwen Stefani become the face of L'Oreal's Infallible Lipstick campaign (Good for our Orange County girl!), but was placing the product in No Doubt's highly-anticipated "Settle Down" music video necessary? Soon after the video debuted, fashion sites were buzzing with ways to 'get the look' with L'Oréal Paris Infallible Le Gloss in Red Fatale.
Whenever a camera is present, musicians and celebrities have to be conscious to remain faithful to their sponsors. Ronaldo de Assis Moreira, a Brazilian footballer, lost his $750,000 Coca Cola sponsorship by drinking a can of Pepsi at a press conference this past July. Ouch! (Maybe that's why Gwen had to apply some glo$$ on her signature red lips while driving a big rig).
Our message to artists is this: forget the big-budget vids. Respecting you as the creative being you are feels nicer in our tummies than having you feed us another heaping spoonful of product placement. Instead of trying to sell us with a flashy production, get creative. Embrace a smaller budget and you'll gain greater rewards (and respect from fans).
What do you think? Sound off in the comments below . . .