Product Placement in Music Videos = Tacky
The Foo Fighters know what fans like when it comes to music videos: pseudo guerilla-style comedy that doesn't cost their own integrity to produce. They nailed it throughout the 90s, 2000s and again in 2011 when they produced and recorded their music video for "White Limo" on VHS. Motorhead's Lemmy Kilmister joined the Foos fun-loving antics and even Mrs. David Grohl (Jordyn Bloom) played a role in the video. The Foos never take themselves too seriously (Just watch their cheeky "Hot Buns" trailer for their Wasting Light tour) and after the Mentos, they've never put another product in front of us.
We can't blame corporations for wanting their share of tasty Vevo and Youtube residuals, but now even artists we respect are sneaking product placement into their music videos. In 2011, Gwen Stefani become the face of L'Oreal's Infallible Lipstick campaign (Good for our Orange County girl!), but was placing the product in No Doubt's highly-anticipated "Settle Down" music video necessary? Soon after the video debuted, fashion sites were buzzing with ways to 'get the look' with L'Oréal Paris Infallible Le Gloss in Red Fatale.
Whenever a camera is present, musicians and celebrities have to be conscious to remain faithful to their sponsors. Ronaldo de Assis Moreira, a Brazilian footballer, lost his $750,000 Coca Cola sponsorship by drinking a can of Pepsi at a press conference this past July. Ouch! (Maybe that's why Gwen had to apply some glo$$ on her signature red lips while driving a big rig).
Our message to artists is this: forget the big-budget vids. Respecting you as the creative being you are feels nicer in our tummies than having you feed us another heaping spoonful of product placement. Instead of trying to sell us with a flashy production, get creative. Embrace a smaller budget and you'll gain greater rewards (and respect from fans).
What do you think? Sound off in the comments below . . .
We can't blame corporations for wanting their share of tasty Vevo and Youtube residuals, but now even artists we respect are sneaking product placement into their music videos. In 2011, Gwen Stefani become the face of L'Oreal's Infallible Lipstick campaign (Good for our Orange County girl!), but was placing the product in No Doubt's highly-anticipated "Settle Down" music video necessary? Soon after the video debuted, fashion sites were buzzing with ways to 'get the look' with L'Oréal Paris Infallible Le Gloss in Red Fatale.
Whenever a camera is present, musicians and celebrities have to be conscious to remain faithful to their sponsors. Ronaldo de Assis Moreira, a Brazilian footballer, lost his $750,000 Coca Cola sponsorship by drinking a can of Pepsi at a press conference this past July. Ouch! (Maybe that's why Gwen had to apply some glo$$ on her signature red lips while driving a big rig).
Our message to artists is this: forget the big-budget vids. Respecting you as the creative being you are feels nicer in our tummies than having you feed us another heaping spoonful of product placement. Instead of trying to sell us with a flashy production, get creative. Embrace a smaller budget and you'll gain greater rewards (and respect from fans).
What do you think? Sound off in the comments below . . .
Follow us on Twitter @OCWeeklyMusic and on Facebook at Heard Mentality
<< Previous Page | 1 | 2
Email to Friend
Write to Editor
Print Article
