Edwards University Details Opening Plans for 'It Might Get Loud'

Categories: movies
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It Might Get Loud is a documentary starring Jimmy Page, the Edge and Jack White, talking about the history of the electric guitar. It's also directed by Davis Guggenheim, who won an Oscar for An Inconvenient Truth. So, yeah, it sounds pretty cool.

It opens in just seven theaters nationwide tomorrow (it'll gradually roll out across the country in the next two months), but luckily, one is the Edwards University Town Center 6, across the street from UC Irvine. To mark this occasion, the theater's planned a number of events and contests tying in to the movie's release. Check 'em out after the jump, straight from their press release (which is to say, their words, not mine).

A short essay/story contest on the subject of MY BEST CONCERT MEMORY EVER is open to all those willing, with a final prize of a gift card for a CD, donated by Borders Book & Music. 
 
A trivia contest on the subject of famous rock guitarists is planned before the prime time evening shows. The winner with the most correct answers wins a special prize to be announced.
 
Donations of food items and clean, gently used clothing to our annual charity programs will entitle the givers a chance to enter a drawing for a special copy of the film's full size poster. The recipients of these items are Second Harvest and Goodwill, Inc.
 
A guitar jam session will be held in the theatre and again in our retail center courtyard on opening weekend --just to warm up the crowd for this very special film.
 
Finally, we wonder aloud just who IS the Best Guitar Player Ever in the World, and would like to settle it once and for all. WHAT DO YOU THINK?????
 
A dress-up contest for the best guitar god outfit will win a movie poster and a photo of him/herself with other contestants. The audience and staff will choose the winners. If you can sing or play it puts you in the finals!!

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