Indie 103.1 Would Rather Die Than Go Corporate

After 5 glorious years, Indie 103.1 signs off the air. This message (found on both the Indie website and playing on the now-defunct station) explains it all:

Indie 103.1 will cease broadcasting over this frequency effective immediately. Because of changes in the radio industry and the way radio audiences are measured, stations in this market are being forced to play too much Britney, Puffy and alternative music that is neither new nor cutting edge. Due to these challenges, Indie 103.1 was recently faced with only one option -- to play the corporate radio game.


We have decided not to play that game any longer. Rather than changing the sound, spirit, and soul of what has made Indie 103.1 great. Indie 103.1 will bid farewell to the terrestrial airwaves and take an alternative course.


This could only be done on the Internet, a place where rules do not apply and where new music thrives; be it grunge, punk, or alternative simply put, only the best music.


For those of you with a computer at home or at work, log on to
www.indie1031.com and listen to the new Indie 103.1 -- which is really the old Indie 103.1, not the version of Indie 103.1 we are removing from the broadcast airwaves.

We thank our listeners and advertisers for their support of the greatest radio station ever conceived, and look forward to continuing to deliver the famed Indie 103.1 music and spirit over the Internet to passionate music listeners around the world.

Ug. Radio sucks again.

Update: Employee Twitter Tweets are up:

UPDATE 2: RT @TeddRoman: It's official. All jocks cleaning out offices, lockers, etc. Online will be no DJs as of right now. Spanish flip tomorrow afternoon

UPDATE 3: RT @TeddRoman: This is posted on the Indie studio door. http://twitpic.com/1353l

UPDATE 4: RT @TeddRoman: About to turn the keycard in to HR and grab a final check. FRANTICALLY attempting rips of EVERY possible album in to my computer.

UPDATE 5: RT @TeddRoman: The shelves are quickly being emptied. We are all in shock. I feel like I need to puke. http://twitpic.com/135e4


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